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ACE: Award Application Guidelines

CATEGORIES

The ACE Awards are open to all Canadian publications, with awards being presented in two divisions, Consumer and Trade. Each submission should be marked as one of the following categories:

• CONSUMER OFFLINE:
  Including renewals, billing series, donor renewal efforts, direct mail, in-book promotions, etc.

• CONSUMER ONLINE:
  Including emails, renewals, billing series, email address collection efforts, contests, etc.

• CONSUMER RETAIL PROMOTION:
  Including newsstand promotions, etc.

• TRADE:
  Online or Offline Audience Development efforts

• CMC ENVIRONMENT AWARD:
  The CMC Environment Award was introduced in 2009 to reward circulators who make headway in designing and executing print promotions that meet their circulation and financial objectives, but are also the "greenest" and most eco-friendly.
  Please tell us how your promotion was more environmentally friendly.
  This award is sponsored by The Interprovincial Group.
  
  

ENTRY FEE

CMC Members: No charge
Non-CMC Members: $30 per entry

Please include cheque payable to CMC with entries.

ENTRY INFORMATION

Deadline: May 10, 2010

Please include 4 samples of each entry for our judges.

Each sample is required to have the following information attached:

In ten lines or less, please outline your strategic objectives (what you hoped to achieve with this creative). Include four (4) samples of the control piece when relevant for comparison. Background information such as distribution medium. lists, target audience and campaign timing is very helpful.

In ten lines or less, please report on the results with reference to objectives, cost, response, and cost/profit per order. Be clear in expressing numbers. Ensure indexes are clear and logical. Including cost information is useful.

FORWARD ENTRIES TO

Zenalyn Habito
Rogers Publishing
One Mount Pleasant Avenue, 8th Floor
Toronto ON, M4Y 2Y5
Tel: 416-764-2013

IMPORTANT: Be sure to include information, samples and entry fee for each entry.

Entry information will be held in the strictest confidence. Entries become property of the CMC. We regret we cannot return entries.

Check out ACE's Evaluation Criteria ...

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