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ACE: Award Application Guidelines

CATEGORIES
The ACE Awards are open to
all Canadian publications, with awards being presented in two divisions,
Consumer and Trade. Each submission should be marked as
one of the following categories:
-
CONSUMER
OFFLINE:
Including renewals, billing series, donor
renewal efforts, direct mail, in-book promotions, etc.
-
CONSUMER ONLINE:
Including emails, renewals, billing series, email address collection
efforts, contests, etc.
-
CONSUMER RETAIL PROMOTION:
Including newsstand promotions, etc.
ENTRY FEE
CMC Members: No charge
Non-CMC Members: $30 per entry
Please include cheque payable to CMC with entries.
ENTRY INFORMATION
Deadline:
May 10, 2010
Please include 4 samples of each entry for our judges.
Each sample is required to have the following information
attached:
In ten lines or less, please outline your strategic
objectives (what you hoped to achieve with this creative). Include
four (4) samples of the control piece when relevant for comparison.
Background information such as distribution medium. lists, target audience
and campaign timing is very helpful.
In ten lines or less, please report on the results
with reference to objectives, cost, response, and cost/profit per order.
Be clear in expressing numbers. Ensure indexes are clear and logical.
Including cost information is useful.
FORWARD ENTRIES TO
Zenalyn Habito
Rogers Publishing
One Mount Pleasant Avenue, 8th Floor
Toronto ON, M4Y 2Y5
Tel: 416-764-2013
IMPORTANT: Be sure to include information, samples
and entry fee for each entry.
Entry information will be held in the strictest
confidence. Entries become property of the CMC. We regret we cannot
return entries.
Check out ACE's Evaluation Criteria ...

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