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Ace Awards

About the Ace Awards

Created in 1997, the ACE Awards (Award for Circulation Excellence) were established by the CMC to recognize and celebrate the excellent circulation work being done in the Canadian publishing industry. The CMC's mission is "To provide professional development, promote fellowship within the circulation profession, and to raise the profile of circulation professionals by rewarding outstanding achievement."

Awards presentations over the past years have seen awards presented for an impressive use of effective promotions. Our judging panel consistently comments on how impressed they have been by the strategic and marketing innovation displayed. Canadian circulators are both effectively refining proven tools, as well as showing innovative thinking in developing new concepts. Awards will be presented at the Annual CMC Luncheon at the 2010 MagNet Conference.

Circulation professionals show off your best work and apply. Circulation management, encourage your brightest to apply. Join us as we celebrate excellence in Canadian circulation.

ACE: Award Evaluation Criteria

ACE submissions will be evaluated on the following criteria:

RESULTS
The results with reference to the marketing objectives, cost considerations and response levels.

40%

EXECUTION
Demonstrated knowledge and use of magazine circulation and direct marketing techniques, such as typography, bolding, underlining, sizing, perfing, johnson boxes, calls to action, key codes, involvement devices, etc.

20%

INNOVATION
The originality and innovation demonstrated by the entry.

20%

STRATEGIC OBJECTIVES
The creative thinking, planning, and marketing savvy demonstrated in preparing the promotion.

10%

AESTHETIC APPEAL
Artistic merit of entry.

10%

TOTAL

100%

ACE: Award Application Guidelines

Categories

The ACE Awards are open to all Canadian publications, with awards being presented in two divisions, Consumer and Trade. Each submission should be marked as one of the following categories:

CONSUMER OFFLINE:
Including renewals, billing series, donor renewal efforts, direct mail, in-book promotions, etc.
CONSUMER ONLINE:
Including emails, renewals, billing series, email address collection efforts, etc.
CONSUMER RETAIL PROMOTION:
Including newsstand promotions, etc.
TRADE:
Online or Offline Audience Development efforts
CMC ENVIRONMENT AWARD:
This CMC ACE award was introduced in 2009 to reward circulators who make headway in designing and executing print promotions that meet their circulation and financial objectives, but are also the "greenest" and most eco-friendly. Please tell us how your promotion was more environmentally friendly.

Entry Fee

CMC Members: No charge
Non-CMC Members: $30 per entry

Entry Information

Deadline: May 10, 2010
Please include 4 samples of each entry for our judges.
Each sample is required to have the following information attached:

In ten lines or less, please outline your strategic objectives (what you hoped to achieve with this creative).
Four (4) samples of the control piece when relevant for comparison.
Background information such as distribution medium, lists, target audience and campaign timing is very helpful.
In ten lines or less, please report on the results with reference to objectives, cost, response, and cost/profit per order. Be clear in expressing numbers. Ensure indexes are clear and logical. Including cost information is useful.