Created in 1997, the ACE Awards (Award for Circulation Excellence) were established by the CMC to recognize and celebrate the excellent circulation work being done in the Canadian publishing industry. The CMC's mission is "To provide professional development, promote fellowship within the circulation profession, and to raise the profile of circulation professionals by rewarding outstanding achievement."
Awards presentations over the past years have seen awards presented for an impressive use of effective promotions. Our judging panel consistently comments on how impressed they have been by the strategic and marketing innovation displayed. Canadian circulators are both effectively refining proven tools, as well as showing innovative thinking in developing new concepts. Awards will be presented at the Annual CMC Luncheon at the 2011 MagNet Conference.
Circulation professionals show off your best work and apply. Circulation management, encourage your brightest to apply. Join us as we celebrate excellence in Canadian circulation.
ACE submissions will be evaluated on the following criteria:
RESULTS
The results with reference to the marketing objectives, cost considerations and response levels.
40%
EXECUTION
Demonstrated knowledge and use of magazine circulation and direct marketing techniques, such as typography, bolding, underlining, sizing, perfing, johnson boxes, calls to action, key codes, involvement devices, etc.
20%
INNOVATION
The originality and innovation demonstrated by the entry.
20%
STRATEGIC OBJECTIVES
The creative thinking, planning, and marketing savvy demonstrated in preparing the promotion.
10%
AESTHETIC APPEAL
Artistic merit of entry.
10%
TOTAL
100%
Categories
The ACE Awards are open to all Canadian publications, with awards being presented in two divisions, Consumer and Trade. Each submission should be marked as one of the following categories:
CMC Members: No charge
Non-CMC Members: $30 per entry
Deadline: May 6, 2011
Please include 4 samples of each entry for our judges.
Each sample is required to have the following information attached:
Tony Danas
Group Director
Publishing Services
Cornerstone Group of Companies
20 Eglinton Avenue West, 4th Floor, Toronto, Ontario M4R 1K8
Tel. 416-932-9555 ext. 393
IMPORTANT
Be sure to include information, samples and entry fee for each entry.
Entry information will be held in the strictest confidence.
Entries become property of the CMC. We regret we cannot return entries.