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Ace Awards

About the Ace Awards

Created in 1997, the ACE Awards (Award for Circulation Excellence) were established by the CMC to recognize and celebrate the excellent circulation work being done in the Canadian publishing industry. The CMC's mission is "To provide professional development, promote fellowship within the circulation profession, and to raise the profile of circulation professionals by rewarding outstanding achievement."

Our judging panel consistently comments on how impressed they have been by the strategic and marketing innovation displayed. Canadian circulators are both effectively refining proven tools, as well as showing innovative thinking in developing new concepts. Awards will be presented at the annual CMC Luncheon, part of the 2013 Magnet conference, June 4-7th.

Circulation professionals show off your best work and apply. Circulation management, encourage your brightest to apply. Join us as we celebrate excellence in Canadian circulation.

ACE: Award Evaluation Criteria

ACE submissions will be evaluated on the following criteria:

RESULTS
The results with reference to the marketing objectives, cost considerations and response levels.

40%

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EXECUTION
Demonstrated knowledge and use of magazine circulation and direct marketing techniques, such as typography, bolding, underlining, sizing, perfing, johnson boxes, calls to action, key codes, involvement devices, etc.

20%

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INNOVATION
The originality and innovation demonstrated by the entry.

20%

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STRATEGIC OBJECTIVES
The creative thinking, planning, and marketing savvy demonstrated in preparing the promotion.

10%

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AESTHETIC APPEAL
Artistic merit of entry.

10%

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TOTAL

100%

ACE: Award Application Guidelines

Categories

The ACE Awards are open to all Canadian publications, with awards being presented in two divisions, Consumer and Trade.

New for 2013 - All consumer category entrants will be placed into circulation divisions as follows:
Small 0-30,000 ~ Medium 30,001 - 100,000 ~ Large 100,001+

CONSUMER OFFLINE:
Including renewals, billing series, donor renewal efforts, direct mail, in-book promotions.
A winner will be chosen for small(0-30,000), medium(30,001-100,000), large(100,001+)
CONSUMER ONLINE:
Including emails, e-renewals, e-invoices, email address collection efforts, direct mail, social media, partnerships, website, gift campaigns. A winner will be chosen for small(0-30,000), medium(30,001-100,000), large(100,001+)
CONSUMER COMBINED(Online & Offline):
Campaigns containing print and digital components including any of the above. A winner will be chosen for small(0-30,000), medium(30,001-100,000), large(100,001+)

CONSUMER RETAIL PROMOTIONS: Includes in-store retail promotional programs such as point of sale, feature pockets, special displays.

TRADE
Online, offline or combined audience development initiatives.

MAGAZINE OF THE YEAR **NEW THIS YEAR**
CMC will award a magazine recognized for overall promotional efforts throughout 2012, including ongoing campaigns and/or retail programs that do not isolate just one issue or campaign. This award is open to any size magazine.

Entry Fee

CMC Members: No charge
Non-CMC Members: $30 per entry

Entry Information

Deadline: May 23, 2013
Please include 4 samples of each entry for our judges.
Each sample is required to have the following information attached:

In ten lines or less, please outline your strategic objectives (what you hoped to achieve with this creative).
Four (4) samples of the control piece when relevant for comparison.
Background information such as distribution medium, lists, target audience and campaign timing is very helpful.
In ten lines or less, please report on the results with reference to objectives, cost, response, and cost/profit per order. Be clear in expressing numbers. Ensure indexes are clear and logical. Including cost information is useful.