RESULTS
The results with reference to the marketing objectives, cost considerations and response levels.

EXECUTION
Demonstrated knowledge and use of magazine circulation and direct marketing techniques, such as typography, bolding, underlining, sizing, perfing, johnson boxes, calls to action, key codes, involvement devices, etc.

INNOVATION
The originality and innovation demonstrated by the entry.

STRATEGIC OBJECTIVES
The creative thinking, planning, and marketing savvy demonstrated in preparing the promotion.

AESTHETIC APPEAL
Artistic merit of entry.

TOTAL